Mark has worked on a wide range of projects including Justin Bieber, The Roots, Mariah Carey, India.Arie, Whitney Houston, The Killers, Adam Lambert, Kelly Clarkson, Angie Stone, Maroon 5, Carrie Underwood, The Chieftains, Etta James, Jim Brickman, Andy Summers, Dave Douglas, Eliane Elias, Tom Harrell, Fourplay, Dominique Eade, Denyce Graves, Leontyne Price, a dozen Broadway cast albums including Urinetown, Avenue Q, Cabaret and Ragtime, and more than 15 opera productions at companies such as the Glimmerglass Festival, Glyndebourne (UK) and New York City Opera.
I recently spoke with Jack Conte of Pomplamoose about the couple's incredible success and how YouTube has helped generate a full-time income from music sales. Although the band has recently completed a mini tour of the US's east coast, up until this point the band's success was mostly online. The band created some well edited videos of popular covers and made YouTube's "suggestions" function work for them. They created artistic videos showing the duo recording covers and uploaded them to YouTube. YouTube's "suggestions" function helped draw fans of the original artist to Pomplamoose's versions. Soon enough the videos were getting massive views and the band was adding their original music to the channel too. The point of true success came when they were able to convert their online followers to paying fans. This happened when they released their album "Tribute to Famous People" on iTunes and had 30,000 downloads. Since then the band's success has only grown and now when the phone rings it's Toyota and Hyundai asking to synch their music in commercials. We all know how lucrative that can be...
As Head of A&R and International for Sony BMG Canada from 2000-2004, Berry was responsible for the development, recording and international marketing of Sony BMG Canada’s domestic roster, including artists such as Keshia Chanté, Wyclef, Shawn Desman, Sloan, Rascalz, Treble Charger, Gino Vannelli, In Essence, The Guess Who, Ryan Malcolm (Canadian Idol), Kalan Porter (Canadian Idol) and many more.
