Today's podcast is with Mark Tavern, an A&R administrator, mentor, speaker, blogger, and creator of strategies for the new music industry among other things.Mark has made a career out of helping musicians execute their creative vision.

His industry experience spans more than 18 years, with positions at record labels and at performing arts organizations. Whether the music is hip-hop, rock, pop, jazz or classical, he's leveraged his education, creative sensibility, management skills, operations expertise, administrative experience and industry contacts to deliver artistic and commercial success.

Mark has worked on a wide range of projects including Justin Bieber, The Roots, Mariah Carey, India.Arie, Whitney Houston, The Killers, Adam Lambert, Kelly Clarkson, Angie Stone, Maroon 5, Carrie Underwood, The Chieftains, Etta James, Jim Brickman, Andy Summers, Dave Douglas, Eliane Elias, Tom Harrell, Fourplay, Dominique Eade, Denyce Graves, Leontyne Price, a dozen Broadway cast albums including Urinetown, Avenue Q, Cabaret and Ragtime, and more than 15 opera productions at companies such as the Glimmerglass Festival, Glyndebourne (UK) and New York City Opera.

In today's conversation we are going to be talking about the realities of the new music industry, finding the right studios and the right producers, artist development, the new rockstar dream, the value of music and "free" music, traits of successful artists, editing out the soul of a song, and whole lot more!

I really enjoyed today's interview and I am sure you will too! It contains lots of insight for a career in today's new music industry.

Aaron Bethune. Music Specialist.

Interview with Mark Tavern

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