Blog posts and interviews on the music industry
Viewing entries tagged
marketing
Martin is a guy that has "been there, done that..." he has played with everyone from Johnny Rotten in his band Public Image, Ltd to Pig Face, Killing Joke, Nine Inch Nails, Ministry, Flea, Danny Carey from Tool, and many others... He owns a record label and is an in demand speaker at music conferences around the world as well as a professor at Columbia College in Chicago. He is the author of many books including most recently Tour Smart.
Karen Kang is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company (www.brandingpays.com). She is the author of BrandingPays: The Five-Step System to Reinvent Your Personal Brand. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding.
Charles helps artists, musicians & songwriters create and extend their online presence. He implements strategies and runs campaigns to increase fan acquisition, engagement and create brand awareness. The intent of these efforts are to acquire and nurture a fan base that would help artists build and maintain sustainable careers.
DAVE DOUGLAS is a prolific trumpeter, composer and educator from New York City. His unique contributions to improvised music have garnered distinguished recognition some of which includes a Guggenheim Fellowship, Aaron Copland award and Grammy-nominations. Douglas has developed his work for several unique ensembles with whom he’s currently active including his quintet, electric sextet Keystone, Brass Ecstasy, Sound Prints Quintet, co-led with Joe Lovano. His new Quintet released their debut recording, Be Still, in September 2012 with singer Aoife O’Donovan, the first time Douglas has featured a vocalist on a recording. Since 2005, Douglas has operated his own record label, Greenleaf Music, releasing his own recordings, albums by other artists in the jazz idiom, and continues to prove himself as a forward-thinking leader in the realm of digital music distribution. He served as artistic director of the Workshop in Jazz and Creative Music at The Banff Centre in Canada 2002 through 2012 and is co-founder and director of the Festival of New Trumpet Music, which celebrates its tenth anniversary in 2013.
Today I am speaking once again with Marty Neumeier. The last time we spoke it was on the topic of branding, a topic on which Marty is an internationally renown authority. He has written many books including Zag which was named one of the "top hundred business books of all time" for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand building. It fascinates me how often musicians are told to find a real job and that they will never be successful in terms of a career at their art. However, it seems that "real jobs" are less and less of a "real option" in today's economy as technology is taking over in what Marty is calling "the robotic age."
Bas Grasmayer is a futurist, communication consultant, DJ and music lover from The Netherlands. He is currently the Head of Information Strategy of Dream Industries - which operates Zvooq, Bookmate and T&P-. He majored in International Communication Management which looks into branding and identity, intercultural communication, trendwatching and concept development, as well as PR.
Marty Neumeier started out as a graphic designer and he developed hundreds of brand icons, retail packages, and other communications for companies such as Apple, Adobe, Netscape, Kodak, and HP. Eventually, Marty evolved into an editor, and launched CRITIQUE, a magazine that quickly became the leading forum for improving design effectiveness through critical analysis. Later in his career, Marty started Neutron, a design think-tank focused on brand-building processes that drive organizational change. Today, as Liquid Agency’s Director of Transformation, Marty offers high level consulting for some of the world’s most respected brands, while also writing and lecturing worldwide on the subject of branding, business and innovation. Marty’s books have been hailed as breakthroughs by Fast Company, BusinessWeek, and Harvard Business Review. His books have been described as a “practical field guide on how to create and grow a world-class brand”, and “ZAG” was recently named one of “The 100 Best Business Books of All Time”.
I have to say speaking with Steve was a fascinating experience. The world of audio branding and how it brings music into our everyday is very cool. How music affects the way we purchase and consume products and experiences, as well as remember and associate them is eye opening.Steve's psychology background mixed with his branding and marking experience and his passion for music make him the audio branding guru he is!
For nearly 30 years, Steve Jones has worked in the music industry in the US, Canada, and the Caribbean. He's had a front row seat to the rise (and sometimes fall) of some of rock & roll's biggest. Combining his two passions, music and business, Steve takes the lessons learned from the greatest acts in rock history and applies them directly to business.
As you know these interviews are about being heard above the noise. Who better to interview than a publicist for just that reason! Kevin Fetterplace is a publicist whose job it is to get his clients heard above the noise. With grammy award winning clients he is a go to guy for PR in the music industry.
