Blog posts and interviews on the music industry
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creative collaborator
Ruth has a Ph.D. in Management and Organizations from the University of Michigan and taught Entrepreneurship to MBAs at the University of Illinois in Chicago. She has written for TheAtlantic.com, Psychology Today and Wired.com.She currently writing a book about the history and production of rock concerts.
I recently had a great conversation with David Dufresne, CEO of Bandzoogle, an amazing company that probably a lot of you already use to build your websites. Bandzoogle is based in Quebec and have made a major impact on the independent music scene giving tools to musicians to help build their career. In our conversation we discussed ways you can ensure visitors to your website are converting into fans and spending their time and money where you want them to, website dos and don'ts, apps and responsive websites as well as knowing your audience and who consumes your content. With David's background as a venture capitalist he shares his unique perspective on this new music industry.
Two years ago I started writing a book, today I am excited to tell the world about it.
I was fascinated with what set successful musicians in today's music industry apart from those with talent but no music career in their future. Research for the book had me taking a serious look at successful musicians and artists through to CEO's, athletes and the world of neuroscience.
A while back I interviewed radio host, author and music marketer David Hooper about his book Six Figure Musician. We did the interview in Nashville about a week prior to the launch. At the time he told me about his plans for the book and how he intended to market it. I thought it would be interesting to follow up with him and find out how his marketing strategies were working and what he had learned about his audience.
Finding success in music or business is all about the accumulated experience and knowledge that allows us to recognize and seize the opportunity that ultimately results in what the general public observe to be "overnight success." I was curious as to what those opportunities had been for Jeff. With his experience and first hand stories to tell about artists and their careers I was curious as to what advice he could offer for those looking for a career in music.
Today's interview is with my friend Robbie Grayson from Franklin Tennessee. Robbie is the CEO of TraitMarker, a way for you to discover the "real you." As it states on the website: "Chances are that your personality lies buried beneath years of expectations and demands that life has heaped upon you. TraitMarker uncovers the genuine you lying beneath it all..."
Martin is a guy that has "been there, done that..." he has played with everyone from Johnny Rotten in his band Public Image, Ltd to Pig Face, Killing Joke, Nine Inch Nails, Ministry, Flea, Danny Carey from Tool, and many others... He owns a record label and is an in demand speaker at music conferences around the world as well as a professor at Columbia College in Chicago. He is the author of many books including most recently Tour Smart.
Oscar is a renowned Canadian radio promoter who has worked with the likes of Sarah McLachlan, Tiesto, Swollen Members, Classified, and Marcy's Playground to Jets Over Head, Madeleine Peyroux, Robbie Robertson and Jordan Knight. He focuses on commercial radio in Canada and knows exactly what it takes to break on radio.
This week's interview is with Bill Caywood. Bill is a graphic designer and branding expert, he is the CEO of Brett Manning's Singing Success, the Creative Director of TraitMarker, founder of NashvilleParties.com, co-founder of Festivalus and the co-founder of Caspian Productions. His clients range from Faith Hill and Jimmy Eat World to Interscope Records, EMI and Warner Brothers.
Ditto Music is a digital music distribution company with offices in Liverpool and Nashville. As CEO of Ditto Music Lee Parsons overseas distribution and marketing campaigns for over 20,000 worldwide artists including Suzi Quatro, Finch, Lil Wayne, Prince, Sir Paul McCartney and Kid British. Starting from their bedrooms in 2007 Lee and His brother Matt launched the first ever unsigned artist into the UK Top 40 singles chart which got them into the Guinness Book Of World Records. Ditto Music have now had 11 UK top 40 singles, all with unsigned artists.
Today's Interview is with vocal coach extraordinaire, Brett Manning. Brett has worked with many well known artists including Taylor Swift, Hayley Williams, Keith Urban, Wes Hampton and has also coached several Grammy and CMA Award winners, as well as recent Broadway casts of Les Miserables, Jekyll & Hyde and Elton John's Aida.
David helps upcoming artists and songwriters to make more money in the music business. Since 1995, it’s what he's done on a daily basis. Last week David published his latest book "6 Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business. This music marketing book comes with the guarantee that if you follow his recommendations you will make $100,000 or more. It is packed with a ton of great information and best of all it is absolutely free! As you can imagine I was very curious to ask David some of his marketing secrets!
Today's podcast is with David Das, a sonic architect with a wide-ranging and unique background. He is an active composer, producer, and songwriter based in Los Angeles. His experience covers the range from films, TV shows, commercials, and other media work, over to pop/rock/jazz music production, choral and orchestral writing and arranging, and more. His clients include 20th Century Fox, Coca Cola, Delta Airlines, and Disney, and numerous pop, rock, R&B, soul, and jazz artists.
Rennie is arguably one of the most forward-thinking managers in the business. He understands which old school promotions methods still work and which don’t. He has opinions on which digital strategies produce measurable results and which are wastes of time and money. And he wants to share this knowledge with you free of charge with no strings attached. Steve Rennie pulls no punches. No topic is off-limits, ever.
