This is the first podcast in my series "Above The Noise." The purpose of these podcasts is to find out what it takes to permeate to the top. With the physical ability to listen to only 5% (and that's if we spend 24-7 without breaks) of new music released every week (thanks to Jay Frank for this stat) it is clear that the true task is to be "Heard Above The Noise." The interviews will be with the people behind the music and the people behind the business of this industry. We will be sharing conversations with musicians, composers, marketing and branding gurus, social media experts, industry leaders, thought provokers and music futurists!
Sarah Gavigan has placed literally thousands of indie and unsigned artists to TV ads. She has been in the commercial production industry since 1995. In 2000, Gavigan created Ten Music, the first company to represent independent record labels and artists to advertisers for music licensing. Recently, she built HANK (hankmusic.tv), the first online music supervisor. Gavigan has licensed music to well over 1000 commercials for such companies as Adidas, Nike, Nissan, Hummer, Target, Microsoft, Old Navy, and Payless Shoes.