Blog posts and interviews on the music industry
Viewing entries tagged
PR
Ariel is a thought leader in the digital PR world: the founder of a successful PR firm; international speaker & educator and the author of two books on social media and marketing for artists. Ariel’s Cyber PR® process marks the intersection of social media with engaged behavior, PR, and online Marketing.
Bas Grasmayer is a futurist, communication consultant, DJ and music lover from The Netherlands. He is currently the Head of Information Strategy of Dream Industries - which operates Zvooq, Bookmate and T&P-. He majored in International Communication Management which looks into branding and identity, intercultural communication, trendwatching and concept development, as well as PR.
Battling against the over-exposed and the under-talented, Eric has handled the PR for Bob Geldof, Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Randy Bachman, Sasha and Digweed, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, The Black Angels, Natalie MacMaster, DJ Khaled, Curt Smith, Dr. John, Dwight Yoakam, Fred Eaglesmith, Harry Shearer, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Jeff Dunham, A-Trak, Judy Collins, Supersuckers, Joan Baez, Slash, Andy Kim, Pete Seeger, Joan Armatrading, Amy Ray, John Prine, Kris Kristofferson, Snoop Dogg, Honeymoon Suite, Robert Munsch, Jeff Martin, J. Dilla, The Wiggles, Bill Wyman, Sly and Robbie, Frank Black, Steve Earle, Dillinger Escape Plan, Mick Fleetwood, The Prodigy, Madlib, Deborah Cox, In Flames, Ray J, Mastodon, Kim Mitchell, Jim Jones, Charlatans UK and many more.
As you know these interviews are about being heard above the noise. Who better to interview than a publicist for just that reason! Kevin Fetterplace is a publicist whose job it is to get his clients heard above the noise. With grammy award winning clients he is a go to guy for PR in the music industry.
I recently spoke with Jack Conte of Pomplamoose about the couple's incredible success and how YouTube has helped generate a full-time income from music sales. Although the band has recently completed a mini tour of the US's east coast, up until this point the band's success was mostly online. The band created some well edited videos of popular covers and made YouTube's "suggestions" function work for them. They created artistic videos showing the duo recording covers and uploaded them to YouTube. YouTube's "suggestions" function helped draw fans of the original artist to Pomplamoose's versions. Soon enough the videos were getting massive views and the band was adding their original music to the channel too. The point of true success came when they were able to convert their online followers to paying fans. This happened when they released their album "Tribute to Famous People" on iTunes and had 30,000 downloads. Since then the band's success has only grown and now when the phone rings it's Toyota and Hyundai asking to synch their music in commercials. We all know how lucrative that can be...
A few years back I came across Thorney Bleeder Records and their free compilation, "Get Thorny". Since then, it seems that Brian's name, along with that of Thorny Bleeder, are constantly associated with exciting music updates and a wealth of music business knowledge. Brian's DIY Daily and blog posts carry some priceless insight for bands that should not go unread. Getting the chance to pick Brian's brain on a topic he knows better than most was interesting and insightful to say the least. Thanks again, Brian, for sharing your knowledge!
David Weiss is President of D Media, Inc. (www.dwords.com) and is an internationally published freelance journalist. He is the NYC editor of Mix magazine, the world's leading pro audio publication, and his work has appeared regularly in publications such as Systems Contractor News, Archi-Tech, Digital Television, TV Technology, Time Out NY, Remix and Drum! magazine. He is also co-author of the book Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media, published by Schirmer Trade Books in September, 2005. Mr. Weiss is a music supervisor for retail, restaurant and hospitality environments, guiding content and music management systems while working with one of New York City's premiere A/V integrators, Essential Communications.
