Blog posts and interviews on the music industry
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Musicpreneur
Welcome to Producing Out Loud, our series where we discuss a wide range of topics related to music production, business, and technology. In this episode, Pyramind’s Greg Gordon and Jeff Straw sit down with Aaron Bethune, author of Musicpreneur: The Creative Approach to Making Money in Music. They discuss ways to network, strategize, and nurture your fan base.
"Here’s a brief outline of this interview with Aaron. Aaron tells the story of turning back a mere 200 meters from the summit of the highest mountain in South America and how this is an allegory for defining success as a MusicPreneur. This decision to turn back led to Aaron saving the life of a fellow…"
A while back I interviewed Canadian radio promoter, Bill Miller of Sharp 9 Music. I first crossed paths with Bill when he was heading up Pitt Bull Promotions and had successfully developed the company into one of Canada's leading radio promotion companies. He has since started Sharp 9 Music. I was officially introduced through a mutual friend. The friend's band had successfully had their single go top 20 thank's to Bill and Pitt Bull's Promotion machine behind it.
A little while back I was interviewed by Casino Gobbet from Yahoo Brazil.
I really enjoyed the questions Casino had and I thought you may find interesting reading our conversation.
Ruth has a Ph.D. in Management and Organizations from the University of Michigan and taught Entrepreneurship to MBAs at the University of Illinois in Chicago. She has written for TheAtlantic.com, Psychology Today and Wired.com.She currently writing a book about the history and production of rock concerts.
I recently had a great conversation with David Dufresne, CEO of Bandzoogle, an amazing company that probably a lot of you already use to build your websites. Bandzoogle is based in Quebec and have made a major impact on the independent music scene giving tools to musicians to help build their career. In our conversation we discussed ways you can ensure visitors to your website are converting into fans and spending their time and money where you want them to, website dos and don'ts, apps and responsive websites as well as knowing your audience and who consumes your content. With David's background as a venture capitalist he shares his unique perspective on this new music industry.
Greg Van Bastelaar is somebody I met at Rifflandia in Victoria while participating at a music industry panel. At the time Greg was marketing Director of Deezer Music Canada. After speaking with Greg I was immediately interested in interviewing him for the podcast. He has a lot of experience in the music industry ranging from working for FACTOR (The Foundation Assisting Canadian Talent On Recording) and seeing artists get funded for records to becoming the marketing director for the European streaming service Deezer Music.
Mark Maryanovich is a Canadian photographer based in Santa Monica, CA, born in Windsor, Ontario and raised on Canada’s rainy west coast. He has won a number of awards for photography and is a referenced source of inspiration by many in the industry. His clients have included Chris Cornel, Randy Bachman, Gibson Guitars, Bob Rock, Chad Kroeger and Henry Rollins to name a few. His work has appeared on the cover of books, in Rolling Stone, Billboard, and Canadian Musician and that’s just skimming the surface.
Two years ago I started writing a book, today I am excited to tell the world about it.
I was fascinated with what set successful musicians in today's music industry apart from those with talent but no music career in their future. Research for the book had me taking a serious look at successful musicians and artists through to CEO's, athletes and the world of neuroscience.
