I recently spoke with Jack Conte of Pomplamoose about the couple's incredible success and how YouTube has helped generate a full-time income from music sales. Although the band has recently completed a mini tour of the US's east coast, up until this point the band's success was mostly online. The band created some well edited videos of popular covers and made YouTube's "suggestions" function work for them. They created artistic videos showing the duo recording covers and uploaded them to YouTube. YouTube's "suggestions" function helped draw fans of the original artist to Pomplamoose's versions. Soon enough the videos were getting massive views and the band was adding their original music to the channel too. The point of true success came when they were able to convert their online followers to paying fans. This happened when they released their album "Tribute to Famous People" on iTunes and had 30,000 downloads. Since then the band's success has only grown and now when the phone rings it's Toyota and Hyundai asking to synch their music in commercials. We all know how lucrative that can be...
