Blog posts and interviews on the music industry
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Advertising
Charles helps artists, musicians & songwriters create and extend their online presence. He implements strategies and runs campaigns to increase fan acquisition, engagement and create brand awareness. The intent of these efforts are to acquire and nurture a fan base that would help artists build and maintain sustainable careers.
Design is a tremendous tool for improving and simplifying education and learning; creating experiences that are more delightful, functional and meaningful; developing businesses, organizations and initiatives that will have sustainable long-term growth, and a positive effect on the community and environment.
Josh shares a ton of hands on advice in this interview that will be invaluable to building your brand's visual identity.
Over the last few years Brian has carved his niche in the current music industry. After having been head buyer for a popular Canadian music retail chain, he has now become an advocate of the freemium music model. His Twitter bio reads: "creative coach. music marketer. podcaster. blogger. guy behind The DIY Daily Newsletter & Podcast" and for those of you who don't know, Brian puts out a podcast every day! Wow!
Marty Neumeier started out as a graphic designer and he developed hundreds of brand icons, retail packages, and other communications for companies such as Apple, Adobe, Netscape, Kodak, and HP. Eventually, Marty evolved into an editor, and launched CRITIQUE, a magazine that quickly became the leading forum for improving design effectiveness through critical analysis. Later in his career, Marty started Neutron, a design think-tank focused on brand-building processes that drive organizational change. Today, as Liquid Agency’s Director of Transformation, Marty offers high level consulting for some of the world’s most respected brands, while also writing and lecturing worldwide on the subject of branding, business and innovation. Marty’s books have been hailed as breakthroughs by Fast Company, BusinessWeek, and Harvard Business Review. His books have been described as a “practical field guide on how to create and grow a world-class brand”, and “ZAG” was recently named one of “The 100 Best Business Books of All Time”.
I have to say speaking with Steve was a fascinating experience. The world of audio branding and how it brings music into our everyday is very cool. How music affects the way we purchase and consume products and experiences, as well as remember and associate them is eye opening.Steve's psychology background mixed with his branding and marking experience and his passion for music make him the audio branding guru he is!
As you know these interviews are about being heard above the noise. Who better to interview than a publicist for just that reason! Kevin Fetterplace is a publicist whose job it is to get his clients heard above the noise. With grammy award winning clients he is a go to guy for PR in the music industry.
I first interacted with Stacey when she was working at Vapor music with David Hayman, who's interview you may remember. Through Stacey I was introduced to Michael Perlmutter whom she has also worked with. Over and over, networking proves to be the most important tool in this industry. I love how Stacey got started in Music Supervision and how it has taken her from Victoria, British Columbia, to The Big Apple, NYC!
